8 seconds is the amount of time a user spends, in average, on a site he has never been on before. After a user has entered your site, you have 8 seconds or less to get his attention and make him want to learn more about you, about your services, about what you can offer him and show him how he can benefit from those services or products. In those 8 seconds or less you basically have to communicate all that you’re about. You have to earn a friend and later turn him into a customer. How do you do it?

There is no standard answer to this question. There are as many answers as companies and buyers. OYO Media can help you match the right answer with your company’s profile and your clients’ behavior.

At first glance, literally, your website’s visitor must wish to stay longer and get to know you. We perceive most of the outer information through our eyes. There is nothing else that will make a bigger impact than what we see for ourselves. What a user first looks at, how he perceives the whole web page, what message is transmitted to him through it are essential aspects that make a website successful or not.

If you are among those who wish to succeed, do not let a poorly designed web page ruin your online business. Potential buyers will judge you by your online image. You must connect with a visitor; touch that sensible cord that will make him trust you. Are you going to let his credit card data be stolen? Are going to sell him bad merchandise? He must first feel secure, and then make an online purchase.

You have to make your visitor feel comfortable on your website. You must treat him as the individual that he is not just figures and statistics. You have to directly communicate with him. Website interactivity is what can prove to your client you are noticing him and paying attention to his needs. Give him the chance to tell you what he wants, and then offer it to him. Give him the opportunity to become a loyal client and he will take it.

Website interactivity is a powerful tool, but must be used wisely. Too little of it will have no effect, too much of it will translate into very slow web pages that will only look as smoke and mirrors with no actual message. You need professionals to mix the right amount of ingredients to obtain the instrument that will help you develop a relationship with your customers. They will be so thrilled about it, that they will only buy more.

No two users approach an interface the same way. One user’s point of entry, for example, may be the search box while another user begins by browsing product categories. Still another user may enter a product page directly from an outside link and miss the homepage all together.

To account for the various user-interaction scenarios, the OYO Media design team first collaborates with each client to understand the client's business goals and customer needs. We then structure the site to meet user expectations while at the same time maximizing client objectives. Finally, we monitor real life user interaction and make any necessary adjustments to ensure the quality of the user experience.

All of our designs are built upon the twin key principles of:

Essentially, this means that all of your visitors will be able to access the information they need as soon as they arrive at your web site regardless of any disabilities. We build our web sites in accordance with the W3C internationally recognized web site accessibility and usability standards, which are similar to the companies’ ISO standards.

Good web site design should facilitate users to get the most from your web site. It should not be there for its own sake.

The OYO Media design philosophy focuses on usability and flexibility. Websites are tools people must operate without reading a manual. Type, color and composition are used to create a clear information hierarchy and visual language, not just extend client branding. We also set clear user goals and ensure smart content choices; in today’s cluttered Internet it simply isn’t enough to be “slick”. In the end, we focus on these details because these considerations are what maximize sales and turn visitors into loyal clients.