A social network is a social structure made of nodes which are generally individuals or organizations.

The shape of the social network helps determine a network's usefulness to its individuals. Smaller, tighter networks can be less useful to their members than networks with lots of loose connections (weak ties) to individuals outside the main network. More "open" networks, with many weak ties and social connections, are more likely to introduce new ideas and opportunities to their members than closed networks with many redundant ties. In other words, a group of friends who only do things with each other already share the same knowledge and opportunities. A group of individuals with connections to other social worlds is likely to have access to a wider range of information. It is better for individual success to have connections to a variety of networks rather than many connections within a single network. Similarly, individuals can exercise influence or act as brokers within their social networks by bridging two networks that are not directly linked (called filling structural holes).

The social networking categories are: business; common interest; dating; face-to-face facilitation; friends; MoSoSo (Mobile Social Software); pets; photos; and 'edge' cases or social networking 'plus' sites.

Within OYO Media social network software, your registered user will be able among others to:

- set up appointments and organize events

- exchange information on the professional forums

- exchange private messages

- create their owns weblogs

- find clients, partners or collaborations

…And many more.

For you, the major benefits will be the gain of Internet visibility and self, expanding promotion done by the registered users.

The prospects of social networking sites that focus on business-oriented users look more promising as well. There are more and more business networks surfacing each day; each of them are offering social networking services to corporate employees creating links between different markets and business domains.

OYO Media can give you consultancy and software support on both, and we would like nothing more than answering you to any question you may have.