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Search BehaviorsYour website is full of interesting and eye-catching content. Want to know which parts of it do your visitors find most useful? If your answer isn’t a definite “yes!” let us brief you on the benefits you can have by possessing such valuable information.
On your web site, like on a search engine, visitors search what they are interested in.
By knowing which of your products / services are most searched for, you know how to tweak your website’s content to become more appealing to its visitors and to turn more of them into clients.
Knowing your web site’s visitors search behaviors, means knowing exactly what to sell and whom to sell it to. No more waiting for user response rate, no more wasting time, resources and money.
OYO Media’s professionals research the way people seek and use information.
Search patterns are investigated by OYO Media specialists who then translate them into simple to follow statistics containing most searched words and phrases on your website.
Here are some examples:
Medical and Health-related Web Searching
Medical and health related searches form a small percentage of Web searching. The top five categories of medical or health advice sought are: general health, weight issues, reproductive health and puberty, pregnancy/obstetrics, and human relationships. Medical and health queries declined as a proportion of Web queries. One reason may be the increase in the use of specialized medical/health Web sites and the increase in e-commerce-related queries.
E-Commerce Searching
E-commerce queries have increased on Web search engines. Business queries often include more search terms, are less modified, lead to fewer Web pages viewed, and include less advanced search features. Company or product name queries are the most common form of business query. The largest category of Web searches is e-commerce-related.
Multimedia Searching
Provisions for image searching by Web search engines are important for users. Users seeking images input relatively few terms to specify their image information needs on the Web. Users seeking images interact iteratively during the course of a single session but input relatively few queries overall. Most image terms are used infrequently with the top term occurring in less than 9 percent of queries.
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