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CRMWhat is CRM (customer relationship management)?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth. CRM brings to your company important benefits by:
OYO Media’s CRM software provides powerful analytical tools to help you and your business partners identify market segments for specific products and services, coordinate sales and marketing efforts, and turn customer information into real sales results.
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